YouTube India Positions Connected TV as New Prime-Time Screen, Unveils Three-Lever Strategy for M&E Partners at APOS

Nevoral

June 17, 2026

YouTube India Positions Connected TV as New Prime-Time Screen, Unveils Three-Lever Strategy for M&E Partners at APOS
YouTube India Positions Connected TV as New Prime-Time Screen, Unveils Three-Lever Strategy for M&E Partners at APOS

June 17, 2026

Nevoral

YouTube India Positions Connected TV as New Prime-Time Screen, Unveils Three-Lever Strategy for M&E Partners at APOS

Entertainment Connected TV has become YouTube’s fastest-growing screen in India, reaching more than 75 million adults, as the platform pushes deeper into living-room viewing and signals a structural shift in how it partners with the country’s media and entertainment sector. Gunjan Soni, country managing director of YouTube India…
Read More

Leave a Comment