Inside the Halftime Music Strategy For the NFL’s International Games: ‘The Biggest Challenge Is Expectation’

Nevoral

October 11, 2026

Inside the Halftime Music Strategy For the NFL’s International Games: ‘The Biggest Challenge Is Expectation’
Inside the Halftime Music Strategy For the NFL’s International Games: ‘The Biggest Challenge Is Expectation’

October 11, 2026

Nevoral

Inside the Halftime Music Strategy For the NFL’s International Games: ‘The Biggest Challenge Is Expectation’

, 

As the NFL expands with seven new halftime performances in seven cities around the world, the league’s Tim Tubito breaks down their music strategy…
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