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How Nestlé turned a chocolate heist into a masterclass in brand building 

How Nestlé turned a chocolate heist into a masterclass in brand building 

Nevoral
July 20, 2026

When thieves made off with a truckload of KitKats, Nestlé’s marketing team decided the best crisis response was to make...

Brand Building Strategies: The Art of for Long-Term

Brand Building Strategies: The Art of for Long-Term

Nevoral
July 6, 2026

Explore the essential strategies for effective brand building, shaping perceptions, and fostering customer loyalty in today’s competitive market.

Articles for category: Brand Building