53 Years Of ‘Banding’: Principles Of Legacy Brand Building From AC/DC

Nevoral

September 17, 2026

53 Years Of ‘Banding’: Principles Of Legacy Brand Building From AC/DC
53 Years Of ‘Banding’: Principles Of Legacy Brand Building From AC/DC

September 17, 2026

Nevoral

53 Years Of ‘Banding’: Principles Of Legacy Brand Building From AC/DC

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Brad Circone, President & Chief Brand Officer, Circone + Associates. A few Wednesdays’ back, a friend rang me up and asked, “What are you doing in an hour-and-a-half?” “I hope not working,” I said. “Well,” he responded, “if seeing AC/DC is working, you’ll be working all night long.” With my expectations low and a stockpile
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